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Social Marketing for a Little Green Lizard

May 29th, 2008 by

With only like three weeks until openSUSE 11.0 is released to the world, now would be a good time to start the buzz around it. OK, so there’s already been a lot of buzz around 11.0, for example this article from Ars Technica which reached the front page of Digg, not to mention our own countdown and openSUSE 11.0 pages. But there’s many more ways you and I can help people know about openSUSE 11.0.

If your into the whole Web 2.0/Internet/Social Networking thing, you know how much of a help and marketing tool (aka timewaster) it can be. The trick is to not bother people and throw openSUSE in their face every day (sorry Twitter friends!). But there are many ways you can use these tools to help openSUSE. Our own community manager Zonker has talked about using Twitter to spread openSUSE, and it does work. In terms of Twitter, however, it depends on who your followers are. For example, many of my followers are Linux or SUSE users already. How does Twitter help with those people? I’ll answer that in a minute.

A few days ago, I started an event on Facebook: openSUSE 11.0 Public Release (you need to be logged into Facebook to view) as a type of meta-event. It doesn’t have a specific real world location (the location is set to opensuse.org; the city, which is required, was set to Nuremberg, Germany for obvious reasons) but it serves to bring the awareness of openSUSE 11.0’s release, and also encourages anyone else starting an actual release event (such as a openSUSE User Group or Linux user group) to add their event to Facebook and link it from the above event. Within 3 days, the number of people confirming their “attendance” is growing, and at least one person has mentioned that she plans on hosting a release party.

So, do you have any other ways to help share openSUSE 11.0? Are there openSUSE groups or 11.0 release events on other social networking websites the community should know about? Let me know through the comments!

Oh, and openSUSE 11.0 Release Candidate 1 should be out today!

BTW, this is my first post. I’m Kevin Dupuy, and instead of rehashing it all here, I’ve got my bio up on the wiki here.

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